Pengvin Branding
Pengvin is a newly launched design agency founded by Adil, a performance-first creative strategist, aiming to build a smart, sharp, credible brand that speaks to marketing leaders, founders, and product teams.
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Design Shifu has been an amazing asset in the design world for me. They have quick turn around times and produce great work.
Eva Mendes
CEO of XYZ
Key insight about the project goes here
Pengvin wanted a brand that felt confident, clean, and mature, showing off creativity without chasing trends. They aimed to stand out from typical freelance vibes, feel fast and reliable, come across as premium but approachable, and launch a website ready to grow.
We began by defining what Pengvin isn’t. Not a personal or conceptual collective. With the right balance of boldness, restraint, structure, and creativity, we developed the visual style, tone, and user experience.
The solution came in the form of a smart, geometric logo with a wordmark, icon, and flexible color system. Alongside it, we created a full branding toolkit-fonts, layouts, icons, and messaging for web, social, and presentations.
The end result is a clean, responsive site with scroll storytelling, clear CTAs, and flexible layouts showcasing Pengvin’s clarity, speed, and creative edge.The brand now stands out, feels approachable, and is built to grow.
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