Landing Page Design Services: Who to Hire and What It Costs (2026)

Landing page design services are easy to find and hard to compare. One provider sells a single page design for $349. Another charges $3,000 for one page. A third charges a flat monthly fee and designs as many pages as you can queue.

They all call it "landing page design", but they don't all deliver the same thing. Some hand you a design file. Others write the copy, build the page and connect your forms.

So this guide sorts it out. You'll see what each type of provider charges, what's included, how long it takes and what to check before you pay. Plus, every price comes from the provider's own website, checked on 10 November 2026.

A quick note on us. Design Shifu is a design subscription, and landing pages are one of the things we design. That said, we'll say when a subscription is the wrong choice, too.

What do landing page design services include?

A landing page is a single web page built for one goal, such as a sign-up, a demo request or a sale. In most cases, visitors arrive from an ad, an email or a search result.

A landing page design service plans and designs that page. The designer decides the layout, the order of sections, the images and the call-to-action buttons. In short, the aim is a page that makes one action easy to take.

What's included beyond the design varies a lot. Here are the five jobs behind a finished page:

This table explains most of the price gap between providers. In other words, a $349 design and a $3,000 page are different products.

Design only or design and build?

This is the first thing to check when you compare landing page design services. Many designers deliver a design file, such as Figma or Photoshop. A developer then builds the page in WordPress, Webflow, Shopify or a landing page builder.

Other providers build the page too. That costs more, but you get a live page, not a file. If you don't have a developer, make sure "build" is in the quote.

If the difference between design work and build work is new to you, our post on web design vs graphic design explains who does what.

How much do landing page design services cost?

Most landing page design services fall into five groups. Here's what each type of provider charges, based on published prices.

Freelancers

Upwork says web designers on its platform cost $15–$30 an hour. The final price depends on how many hours the page takes, and that depends on the brief.

Upwork also points out that web design is not the same as web development. Some designers give you the layout as an image for a front-end developer to code. Others can do both, so ask before you hire.

A freelancer is often the best value for one page. The risks are quality you can't judge from a profile, and availability when you need the next page in a hurry.

Design contests

99designs runs landing page contests at four price levels: Bronze $349, Silver $549, Gold $899 and Platinum $1,399, before sales tax. Designers send in concepts, and about seven days later you pick a winner.

Note that a contest covers one winning page. You get full copyright and a layered design file that is ready to be coded. Coding is not included, so budget for a developer. There's a 100% money-back guarantee within 60 days, with some exceptions.

A contest is a good way to see many styles at once. It's a poor fit for regular work, because you pay the contest fee for every page.

Agencies

Agencies cost the most and do the most. Few agencies put prices for their landing page design services online. WebFX is one that does:

• Template-based page: $1,125, built on its own platform in about 2 weeks.
• Fully custom page: $3,000, built on your WordPress or Shopify site in 6 to 8 weeks, with two rounds of edits.

Both include market research, responsive design and lead forms connected to your CRM. However, copywriting is quoted separately. WebFX also says businesses invest $75 to $3,000 per landing page on average.

For a wider view, Clutch says web design companies on its site charge around $100–$149 an hour. Most web design projects reviewed there cost less than $10,000, but those are usually whole websites, not one page.

An agency makes sense when you want strategy, copy, build and testing from one team, and the budget allows it.

Design subscriptions

A design subscription charges a flat monthly fee for ongoing design, one request at a time. Landing pages are one request type among many.

• ManyPixels lists landing pages under web design on its plans, which start at $699 a month, per its pricing page.
• Penji lists web and landing page design in its plan comparison from $995 a month. Front-end development is only on its $4,500 Dedicated Team plan, per its pricing page.
• Superside works with larger teams. Its pricing page says subscriptions "start at a $15,000 monthly minimum on an annual term".
• Design Shifu includes website and UI/UX design on the Growth plan at $749 a month. Building pages in Webflow, Framer, WordPress or Squarespace is on the Scale plan at $1,099 a month, per our pricing page.

The honest limit: a subscription is good for volume, not for a single project. If you need one landing page this year and nothing else, a freelancer or contest will cost you less. Our guide to unlimited web design services covers how these plans work in more detail.

Landing page builders

Tools such as Unbounce and Instapage let you build a page from a template without a designer. Both offer a 14-day free trial. Instead, you pay a monthly software fee and do the work yourself.

A builder is fine for a simple page. It's less suited to a page that must match your brand closely, because you're limited by the template and your own design skills. In practice, many teams combine the two: a designer creates the page, and it's built in the builder.

Which landing page design service is right for you?

The simplest way to choose between landing page design services is to count how many pages you need and what else you need designed.

You need one page for a launch. Hire a freelancer, or run a contest if you want lots of options. Also, have your copy written first.

You run paid ads all year. You'll need several pages and variations to test, plus the ad creatives that send people to them. This is where a subscription usually pays off. At $749 a month, a quarter costs about $2,250. Compare that with what an agency or freelancer would charge for all your pages, ads and social posts over the same three months.

You want strategy and testing done for you. Go to an agency that specialises in conversion. You're paying for research, copy and testing as well as design.

You have a developer but no designer. A contest, a freelancer or a subscription's design-only plan all work. Either way, ask for a Figma file your developer can build from.

You have no developer. Pick a provider that builds the page, or a designer who works in a landing page builder.

How long does landing page design take?

It depends on which of the landing page design services you pick, and on how ready your content is.

• Contests take about a week on 99designs.
• Freelancers usually take a few days to a few weeks, depending on their workload.
• Agencies take longer. WebFX quotes 2 weeks for a template-based page and 6 to 8 weeks for a fully custom one.
• Subscriptions work request by request. At Design Shifu, most requests come back within one business day. However, a full landing page usually takes a few rounds, section by section.

The biggest delay is almost always on the client's side: late copy, missing images or too many people giving feedback. So finalise your offer and your text before the design starts.

What to check before you hire

These rarely appear on the pricing pages of landing page design services, but they matter.

Who writes the copy? Words drive most of a landing page's results. Ask if copywriting is included, quoted separately or left to you.

Who builds the page? Confirm whether you get a design file or a live page, and on which platform.

Is mobile included? After all, most paid traffic arrives on phones. Ask for a mobile layout, not just a desktop one.

How many revisions? "Revisions included" can mean two rounds or unlimited. So get the number in writing.

Who owns the files? Make sure you get the editable source file and full rights to the design. Otherwise, you can't update the page later.

Have they done it before? Ask for landing pages they've designed, not just websites. Remember, a page built to convert is a different job from a homepage. You can see examples of our web work in our portfolio.

How will you measure it? Agree what counts as a conversion before launch. For context, Unbounce's 2024 Conversion Benchmark Report puts the median conversion rate at 6.6% across all industries. Still, your own past results are the better benchmark.

How to brief a landing page designer

A good brief saves you money with any of these landing page design services. Send:

• The one goal. What should a visitor do on this page?
• The traffic source. Is it a Google ad, a social ad or an email? Share the ad, so the page matches it.
• The audience. Who are they, and what do they already know about you?
• Your final copy, or at least the headline, offer and key points.
• Proof. Reviews, client logos, numbers or case studies.
• Your brand assets: logo, colours, fonts and any style guide.
• Two or three pages you like, and a line on why.
• The platform the page will be built on, and your deadline.

If a provider doesn't ask for most of this, that's a warning sign, whichever landing page design services you're comparing. For the design principles behind a strong page, read our post on how landing page design drives conversions.

Where Design Shifu fits

We're a good fit if you need landing pages regularly, alongside the rest of your marketing design. Every plan includes two designers and an account manager, unlimited requests and revisions, and no contract.

For landing pages, the plan matters:

• Starter ($549 a month) covers graphic design. It doesn't include website design.
• Growth ($749 a month) adds website and UI/UX design, so this is the plan for landing page design.
• Scale ($1,099 a month) adds Webflow, Framer, WordPress and Squarespace development, so we can build the page as well.

We're not the right choice if you need one page and nothing else. We also don't write your copy or run A/B tests for you, so you'll need to bring the words and the testing plan.

Conclusion

Landing page design services cover a wide range, from a $349 contest to a $3,000 custom agency page. Ultimately, the right pick comes down to three questions. How many pages do you need? Do you need the page built, or just designed? And who is writing the copy?

For a one-off page, a freelancer or contest is usually the better value. If you need new pages every month, plus ads and social posts, a design subscription gives you a steady team for a flat fee. See how Design Shifu designs websites and landing pages. Website design starts on the Growth plan at $749 a month, with a 14-day money-back guarantee.